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link_target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" content_align_medium="" content_align_small="" content_align="left" size="1" animated_font_size="" fusion_font_family_title_font="" fusion_font_variant_title_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" hue="" saturation="" lightness="" alpha="" animated_text_color="" text_shadow="no" text_shadow_vertical="" text_shadow_horizontal="" text_shadow_blur="0" text_shadow_color="" text_stroke="no" text_stroke_size="1" text_stroke_color="" text_overflow="none" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" margin_top_mobile="" margin_bottom_mobile="" gradient_font="no" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" highlight_color="" style_type="default" sep_color="" link_color="" link_hover_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" dynamic_params="eyJlbGVtZW50X2NvbnRlbnQiOnsiZGF0YSI6InBvc3RfdGl0bGUiLCJlbGVtZW50X2NvbnRlbnQiOiI8cD5Zb3VyIENvbnRlbnQgR29lcyBIZXJlPC9wPiIsImluY2x1ZGVfY29udGV4dCI6Im5vIiwiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJmYWxsYmFjayI6IiJ9fQ=="] Your Content Goes Here [/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] KI im B2B Marketing Workshop mit Stephan Heinrich | Aufzeichnung Sehen Sie sich jetzt die Aufzeichnung an und erfahren Sie alles über systematisches und erfolgreiches B2B-Marketing mit Unterstützung durch KI. In dieser Aufzeichnung: ChatGPT methodisch Nutzen um Marketing-Inhalte zu erzeugen, die SEO Sichtbarkeit bringen Führung und KI: Der Umgang mit KI ist ein Führungsthema, bei dem es darum geht, virtuelle Mitarbeitende effektiv zu nutzen und Ergebnisse zu liefern. Sichtbarkeit im Marketing: Erfolgreiches Marketing erfordert Sichtbarkeit, insbesondere im B2B-Bereich, um gefunden zu werden und Geschäfte zu machen. Historie der Sichtbarkeit: Die Entwicklung der Sichtbarkeit von Nachkriegszeiten (Kartoffelmann) über Printmedien und TV bis hin zu Online-Sichtbarkeit. SEO und Social Media: Zwei Hauptkategorien der Online-Sichtbarkeit sind SEO (Suchmaschinenoptimierung) und Social Media Präsenz, speziell auf Plattformen wie LinkedIn. Content-Strategie: Erstellung von Blogartikeln und anderen Inhalten mit KI, um SEO-Sichtbarkeit zu erreichen, und Nutzung von Systematiken zur effektiven Content-Produktion. Persona und Zielgruppe: Bedeutung der Definition einer klaren Persona und Zielgruppe, um zielgerichtete und effektive Inhalte zu erstellen. Automatisierung: Nutzung von Automatisierungstools wie Content Butler, um Content effizient zu erstellen und zu verteilen. Technische Details: Nutzung von ChatGPT und anderen KI-Tools über API-Schnittstellen für automatisierte Content-Erstellung und Prozessoptimierung. Schauen Sie sich jetzt die Aufzeichnung an und holen Sie sich wertvolle Tipps und Strategien für Ihr B2B-Marketing und wie Sie Content Butler einsetzen können um Monat für Monat viele Stunden Zeit zu sparen. [/fusion_text][fusion_vimeo id="982470962" alignment="" width="1920" height="" start_time="" autoplay="false" mute="false" api_params="" title_attribute="" video_facade="" margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" css_id="" structured_data="off" video_upload_date="" video_duration="" video_title="" video_desc="" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type="flex" hundred_percent="no" hundred_percent_height="no" min_height_medium="" min_height_small="" min_height="" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="flex-start" flex_wrap_medium="" flex_wrap_small="" flex_wrap="wrap" flex_column_spacing="" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" 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border_left="" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" border_hover_color="" border_color="" size="" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="" margin_right="" margin_bottom="" margin_left="" icon="" icon_position="left" icon_divider="no" hover_transition="none" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Zielgruppen Navigator[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" flex_grow="0" top_margin="" bottom_margin="20px" width="" height="20" alignment="center" border_size="" weight="" amount="" sep_color="" hue="" saturation="" 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letter_spacing="" text_transform="" stretch="default" margin_top="" margin_right="" margin_bottom="" margin_left="" icon="fa-file-pdf fas" icon_position="left" icon_divider="no" hover_transition="none" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]PDF Marketing Prompts[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" flex_grow="0" top_margin="" bottom_margin="20px" width="" height="20" alignment="center" border_size="" weight="" amount="" sep_color="" hue="" saturation="" lightness="" alpha="" icon="" icon_size="" icon_color="" icon_circle="" icon_circle_color="" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Eine PDF, die das Prompt-System genau beschreibt, mit dem Inhalte für B2B Marketing erstellt werden, um bessere Sichtbarkeit zu erreichen. 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alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="default" button_gradient_top_color_hover="" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="" button_gradient_bottom_color_hover="" button_gradient_bottom_color="" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="180" accent_hover_color="" accent_color="" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" border_hover_color="" border_color="" size="" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="" margin_right="" margin_bottom="" margin_left="" icon="" icon_position="left" icon_divider="no" hover_transition="none" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Keyword Assistent[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" flex_grow="0" top_margin="" bottom_margin="20px" width="" height="20" alignment="center" border_size="" weight="" amount="" sep_color="" hue="" saturation="" lightness="" alpha="" icon="" icon_size="" icon_color="" icon_circle="" icon_circle_color="" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Diese GPT unterstützt dabei, Vorschläge für Suchbegriffe zu finden, die von der Persona vermutlich verwendet werden, bzw. bei Social Media Resonanz in der Zielgruppe bewirken. [/fusion_text][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" spacing="" center_content="no" column_tag="div" link="" target="_self" link_description="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" type_medium="" type_small="" flex_grow_medium="" flex_grow_small="" flex_grow="" flex_shrink_medium="" flex_shrink_small="" flex_shrink="" order_medium="0" order_small="0" dimension_spacing_medium="" dimension_spacing_small="" dimension_spacing="" dimension_margin_medium="" dimension_margin_small="" margin_top="" margin_bottom="" padding_medium="" padding_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes="" border_color_hover="" border_color="" border_style="solid" border_radius="" box_shadow="no" 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filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" transform_type="regular" transform_hover_element="self" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" transform_origin="" transition_duration="300" transition_easing="ease" transition_custom_easing="" motion_effects="" scroll_motion_devices="small-visibility,medium-visibility,large-visibility" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" last="true" border_position="all" first="false"][fusion_button link="https://www.dropbox.com/scl/fi/760jn5ebdort9f9myyhj0/KI-im-B2B-Marketing.pdf?rlkey=4nam2jy8ebcls1fhcehq3icbc" title="" target="_blank" link_attributes="" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color_hover="" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="var(--awb-color6)" button_gradient_bottom_color_hover="" button_gradient_bottom_color="var(--awb-color6)" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="180" accent_hover_color="" accent_color="" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" border_hover_color="" border_color="" size="" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="" margin_right="" margin_bottom="" margin_left="" icon="fa-file-pdf fas" icon_position="left" icon_divider="no" hover_transition="none" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]PDF Vortragsfolien[/fusion_button][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" flex_grow="0" top_margin="" bottom_margin="20px" width="" height="20" alignment="center" border_size="" weight="" amount="" sep_color="" hue="" saturation="" lightness="" alpha="" icon="" icon_size="" icon_color="" icon_circle="" icon_circle_color="" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Eine PDF mit den im Vortrag verwendeten Folien. 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